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Pardot Reviews

Pardot is an on-demand marketing automation solution with basic functionality to assist marketers with lead generation, lead scoring, and campaign management. It is used by over 300 companies in 10...

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Demand Generation Vs. Lead Management | Whiteboard Session

What is the difference between demand generation and lead management? In the first part of this 2-part whiteboard session, Carlos Hidalgo, CEO of Annuitas Group, explains what each term means, and how...

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Marketing Automation Supports Demand Generation & Lead Management |...

In part two of our series with Carlos Hidalgo, CEO of Annuitas Group and Executive Director of the MAI, we discuss the common misconception around marketing automation. Many view it as a solution, but...

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Why A/B Testing Is Essential To Your Marketing

Marketing professionals are familiar with the standard best practices around producing great content and devising expert promotion strategies. However, marketing is about both art and science. To truly...

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An Intro to B2C Marketing Automation

In the marketing automation landscape, B2B rules. The leaders in the space are all focused primarily, if not entirely, on the B2B space. But, what about B2C customers? Do they need MA? Absolutely. This...

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Email Marketing vs. Marketing Automation: Which is Right For You?

There is quite a bit of confusion when it comes to email marketing and marketing automation tools. While the two systems may seem similar, they have a very different feature set and are designed to...

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How To Convince Your Boss to Buy Marketing Automation

We still find ourselves in a down economy, which means resources are tight. However, marketing automation software has the potential to uncover some serious revenue for you and your company. So, how do...

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Marketing Automation ROI: Myths and Facts

Many marketers think marketing tracking software will be the magic wand that solves all their marketing problems. It's true that MA is a powerful tool, but your success with it depends on where you...

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Marketo Releases RPM for Microsoft Dynamics CRM

At this year's Microsoft Convergence conference, Marketo made an exciting announcement. We had the opportunity to sit down with their VP of Marketing, Jon Miller, to discuss this announcement, as well...

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Marketing Analytics vs. Website Analytics

Analytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the...

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